The market for sewing and embroidery machines is characterized by different brands and models all aimed at giving the embroidery enthusiasts a good platform to explore his creativity. Thanks to the internet, some manufacturers who even would not have gotten audience can now showcase their models in different parts of the world through websites such as Amazon. When shopping for an embroidery machine, brand matters a lot and that is why it’s important to look at each brand critically in order to gauge its suitability for your projects.
There are brands that have a reputation for being the best in terms of customer support as well as in offering beginner embroidery machines. The quality, the price range, availability of accessories, the features and other factors such as the ease of use are among the things you should look at when evaluating a brand. Below are some of the popular brands of embroidery machine in the market.
Headquartered in Nagoya, Aichi, Japan, Brother Industries Ltd. the carrier of the Brother brand is such a phenomenon company founded by Kanekichi Yasui in 1908 initially as Yasui Sewing Machine Co. Together with sewing and embroidery machines, the company also manufactures knitting machines and other domestic appliances. In the year 2010, the company experienced a major shift in management structure when the sewing division of Brother Industries located in Europe consolidated to form the larger “Brother Sewing Machines Europe GmbH”.
As one of the popular brands of embroidery machine, Brother Industries concentrates mainly in the manufacture of mechanical sewing machines as well as computerized sewing and embroidery machines in Zhuhai China and Taiwan respectively. In 2012, Brother opened a sewing machine factory in Dong Nai Province in Vietnam.
Brother sewing and embroidery machines have received lots of accolades for the value they give their owners when compared with the pricing. They last longer and are resilient because of the materials in which they are made. The level of support accorded to the users of these machines by the manufacturer is another point that makes them popular. People who own Brother machines have an opportunity to attend events organized by Brother which are usually listed on their International website.
Under their partnership with Project Runway, Brother International managed to produce a line of highly affordable and functional embroidery machines with the Project Runway logo. In addition to this, the company also partnered with Laura Ashley to come up with the Brother Laura Ashley line of embroidery machines. Their ease of operation, cost-friendliness and availability through local retailers makes Brother one of the popular brands of embroidery machine and a truly remarkable sewing and embroidery partner.
Among the notable models under Brother include:
- Brother SE400 Combination Computerized Sewing and 4×4 Embroidery Machine With 67 Built-in Stitches, 70 Built-in Designs, 5 Lettering Fonts
- Brother PE540D 4×4 Embroidery Machine with 70 Built-in Decorative Designs, 35 Disney Designs, 5 Fonts
- Brother CS6000i Feature-Rich Sewing Machine With 60 Built-In Stitches, 7 styles of 1-Step Auto-Size Buttonholes, Quilting Table, and Hard Cover
- Brother XL2600I Sew Advance Sew Affordable 25-Stitch Free-Arm Sewing Machine
- Brother XR9500PRW Limited Edition Project Runway Sewing Machine with 100 Built-in Stitches and Quilting Table
Singer machines have been consistent in maintaining a reputation as some of the most reliable and affordable sewing and one of the popular brands of embroidery machine in the world. Their popularity has seen them become part of almost every home and cottage industry as people increasingly use them for all calibers of embroidery tasks. With the coming of the internet, Singer has gained exposure through sites such as Amazon, Wal-Mart and Target. Despite the presence of other competing brands in the market, Singer still stands out as a brand of excellence that has proved over time that it can be relied upon and delivers exceptional results.
Ever since their first production over 100 years ago, Singer machines are still going strong coupled with amazing innovation. The most distinguishable features of a typical Singer machine are its availability, affordability and accessibility. The first Singer machine went into the market in 1851 and this brand is credited with bringing sewing into homes.
Even with the advent of electronic and computerized machines, the popularity of Singer is still anchored by its brand of non-electric treadle machines famous in the 19th and 20th centuries. In most homes today, tailors and dressmakers still use these machines. Just because Singer is associated with antique embroidery machine models, you could be mistaken to think its heyday is long gone. That notion is nowhere near the truth; it is still among the popular brands of embroidery machine.
In 1990, Singer Company merged its operations with two sewing machine giants; Viking and Pfaff forming SVP which stands for Singer/Viking/Pfaff. This served as a fresh breath of life to the company. As it stands today, the Singer brand of sewing and embroidery machines is backed by vast economic, technological and creative resources thanks to the SVPs combined strength, knowhow and talent.
Singer machines are affordable, available in a large variety, durable and dependable as well as suitable for beginners. The top models under this brand include:
- SINGER 4423 Heavy Duty Extra-High Sewing Speed Sewing Machine with Metal Frame and Stainless Steel Bedplate
- SINGER 7258 Stylist Award-Winning 100-Stitch Computerized Sewing Machine with DVD, 10 Presser Feet, Metal Frame, and More
- SINGER Pro Finish 14CG754
BERNINA embroidery, quilting, sewing and serging machines are pacesetters in the sewing industry thanks to the family owned company founded by Karl Fredrich Gegauf in 1893 in Switzerland. Initially, BERNINA was introduced as a hemstitch machine before blossoming into other varieties of sewing and embroidery. The mission of the company is to be an innovative leader within the area of textile design and to come up with the most versatile embroidery and sewing systems in the world. Looking at the progress they have made to date, BERNINA is right on track to give the industry the best it has.
The company has invested and re-invested its profits in production, design and development to make BERNINA a front runner in sewing and embroidery technology. The most outstanding feature of this brand of machines is the BERNINA Stitch Regulator which makes it possible to consistently produce stitch length and width while using embroidery features.
BERNINA customers also have access to the BERNINA credit card which enables them to purchase BERNINA products such as software and machines conveniently and hassle-free. Most people have discredited this brand because of the high cost of its models. However, to the shock of many, the demand for its BERNINA 830 LE is over the roof because of the limited number of units available about 4,000 only.
In response to the call for cheaper models, BERNINA has come up with the BERNINA 5 series which is more affordable and includes three models namely the BE 530, BE 550 QE and the BE 580, which is the company’s latest addition to the family of embroidery machines. Most people have fallen in love with the BERNINA Bernette sewing machine which is a much cheaper version.
Professional dressmakers, alteration experts as well as tailors have long regarded Juki Industrial sewing and serger machines as the most technologically advanced and innovative. They are sturdy and durable thereby giving sewers the opportunity to undertake projects lasting long hours without a decline in performance. Beginners in particular have found this brand of machines attractive because it can fit almost every budget, it is easy to maintain and user friendly.
Most people who own Juki as their first machine usually stick to it and rarely change to another brand of sewing and embroidery machines. The most popular Juki line of sewing machines is the computerized Juki Exceed series. It has all the features that intermediate, advanced and expert home sewers are looking for. With such a basic operation, Juki shifts the focus of embroidery and sewing from the machine technicalities to the fabric and pattern to be done.
The main advantages cited by users of Juki are the competitiveness in pricing, durability, user friendliness and easy to use controls. Some of the top models of this brand are:
- Juki HZL Exceed F600 Quilt & Pro
- Juki HZL K85
- Juki HZL 355 ZW-A
- Juki MO 644D
- Juki LU 2810
There are lots of unique and interesting features and functions that come with the Janome brand of sewing, embroidery and serger machines. Janome is a product of two companies; Home Shuttle Company and New England Sewing Machine Company which joined forces in the 1860s to form the New Home Sewing Machine Company. Thereafter, the company was sold to Janome, a Japanese owned company. This skyrocketed its popularity and gave it a new lease of life.
This is one of the popular brands of embroidery machine that can be easily bought at Amazon as well as authorized Janome dealers. The latest innovation in Janome’s line of machines is the Janome Horizon Memory Craft 12000 which has three different bobbin cases; one for elongated zigzag sewing and embroidery, the other for regular straight sewing and a third one specifically for free motion quilting.
Each bobbin case has a color code for accommodating the task at hand complete with a unique tension adjustment. The most popular models under Janome brand include:
- Horizon Memory Craft 12000
- Horizon Memory Craft 7700 CP
- Janome Memory Craft 6500 P
- Janome Cover Pro 2000 CPX
When shopping for a sewing and embroidery machine, it’s therefore important to do a brief research on the brands available on the market and how suitable they are for your use. This guide has picked on the most popular brands of embroidery machine in the market with a view to give a comprehensive start.